A large tri-state credit union wanted to drive growth across multiple product lines while also achieving a better ROI on its marketing spend. The credit union sought to drive new checking memberships, home equity loans and refinances of auto loans in the new fiscal year.
We helped the company drive new business:
In new deposits
In new loans
Overall ROI across checking, auto and HELOC campaigns
We developed a three-tiered campaign audience strategy using modeling to identify high-propensity and high-value targets for checking memberships, auto refinancing and home-equity loans. Each campaign included unique offers and creative across channels that included direct mail and emails.
We started by understanding and defining the key desired business outcomes:
We developed a focused campaign based on five essential steps. We:
Strategy
Data & Analytics
Creative
Omnichannel