5-Day Immune Boost Pack
Performance-driven influencer marketing.
Audience, Digital, Influencer Marketing, Social Traffic
Retail + Consumer Goods
Create a new go-to solution for cold and flu season.
The 5-Day Immune Boost Pack is a tapered immune support pack composed of certified organic Echinacea purpurea, Zinc, Vitamin C, and Vitamin D to nutritionally support the immune system.
Created by a physician to help reduce antibiotic overuse in viral upper respiratory infections, it’s a convenient, evidence-based plan for immune support that reduces unnecessary and dangerous antibiotic usage.
The 5-Day Immune Boost Pack team asked us to generate consumer brand awareness and purchase consideration during the 2023 cold and flu season. Specific marketing performance goals included “first click” traffic to the brand’s Amazon.com product page.
Audience Science. Influencer expertise. Maximum impact.
To increase consumer interest and trial of the 5-Day Immune Boost Pack, we developed an extensive influencer marketing plan aimed at women interested in wellness and supplements.
With limited budgets to build brand awareness, the social ecosystem allows the pack’s purpose-driven story to be shared by the brand and trusted voices in the ever-growing social health and wellness conversation. Influencers represented a compelling tool for driving cost-effective trial consideration with the potential for long-term viral reach.
Our Audience Science approach leveraged robust data, predictive modeling, and segmentation to identify and engage with the best customers. This advanced method navigates the complex marketing landscape to optimize media investment and marketing effectiveness.
Partner with credentialed wellness influencers to increase trials.
We sought out women micro-influencers with credentials in health and wellness on Instagram and TikTok who excelled at creating inviting and informative short-form content through video, visuals, and engaging text.
Each influencer who joined our mission created two original posts – an Instagram Reel post educating consumers about the 5-Day Immune Boost Pack and an Instagram Story with additional education encouraging viewers to purchase on Amazon.
Our team worked together with each influencer to ensure content aligned with the 5-Day Immune Boost Pack’s key messages and effective brand storytelling strategies. We also developed targeted advertising and content promotion plans to guarantee maximum visibility among the influencers’ audiences.
Our hands-on approach fostered strong personal relationships with each influencer, resulting in content that resonated with their audiences while also reflecting the 5-Day Immune Boost Pack’s brand communication goals. The outcome? Access to engaged audiences primed to purchase and high-performing content for future brand advertising.
Extensive earned media value wins.
Our campaign achieved remarkable success, with 30% higher visibility on the Amazon product page, thanks to tens of thousands of clicks. The overall CTR was 3.5%, which surpassed the original goal by 3x. Viewers were highly engaged with influencer content, generating interest in the 5-Day Immune Boost Pack during a crucial season, and influencers contributed to a staggering 5.8X return on investment in earned media value.
Our influencer program also helped build the 5-Day Immune Boost Pack’s brand health and credibility, with additional benefits.
By partnering with credible health + wellness influencers already trusted by their social communities, the 5-Day Immune Boost Pack’s story carried legitimacy. Expert influencers conveyed authority and knowledge that reinforced the pack’s efficacy across social media. We ensured the brand maximized contractual usage agreements, using influencers’ content across the pack’s digital channels and leveraging top content to deploy as brand ad assets.
EARNED MEDIA VALUE