ZOA Energy
Soaring to the top 1% of Shopify stores with data-driven success.
Expertise
Paid Media, Performance Creative, Strategy, Web Development
Industries
eCommerce
Faced with the challenge of quickly establishing an ecommerce presence, ZOA partnered with us to implement an agile, innovative strategy, resulting in a rapid ROI increase and propelling ZOA’s site traffic into the top 1% of all Shopify stores.
THE CHALLENGE
Seeking a fast track to online presence and market penetration.
Energized with a bold vision, ZOA, a fresh face in the plant-based energy drink sector, was poised to make waves in the bustling drinks market. ZOA’s goal was ambitious and clear: rapidly carve out an online presence and establish a well-optimized direct-to-consumer strategy, ensuring their all-natural energy drinks stand out and reach a wide, receptive audience.
THE STRATEGY
Turning insights into action with a multi-faceted strategy.
Our team used a data-centric approach, which allowed us to identify, engage, and measure ZOA’s ideal audiences, enabling laser-focused targeting and compelling messaging.
We crafted an integrated, dynamic strategy that blended website design, targeted media planning, sophisticated marketing automation, and a subscription model. This powerhouse combination was designed to supercharge ROI, forge deeper customer connections, and deliver results that would leave the competition in the dust.
THE SOLUTION
Propelling growth with a targeted strategy and seamless customer experience.
Starting with a Shopify Plus website, we created a design that encapsulated ZOA’s brand essence, integrating it directly with ZOA’s 3PL for seamless logistics. Next, we rolled out a multichannel paid media strategy to drive targeted traffic to the website.
To further refine audience targeting and messaging, we implemented a marketing automation solution using Klaviyo. Alongside this, we automated emails for customer education and subscription-based content using Recharge, providing a smooth customer service solution.
The final touch to our integrated DtC strategy was the implementation of a subscription model. This allowed ZOA to connect directly with their customers, selling energy drinks through recurring subscriptions, reinforcing their brand presence and customer loyalty.
THE RESULT
A swift rise to the top with cutting-edge D2C strategy.
Our innovative strategy catapulted ZOA’s site into the elite top 1% of all Shopify stores within just a week of launching the DtC strategy. ZOA’s CPA saw a significant decrease, resulting in a tremendous surge in ROI. Now, with the help of an Audience Science-driven strategy, ZOA thrives with a robust DtC presence that continually fuels growth.
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