Global Media Company
Driving growth
for a business and finance news provider with data-driven SEO.
Expertise
Audience Science, SEO
Industries
Publishing
Faced with Google core algorithm updates and rising competition, this prestigious publisher partnered with us to implement an insightful SEO strategy, resulting in significant traffic gains and strengthened brand visibility.
63%
Increase in organic traffic
41.3%
Growth in organic rankings
41.3%
Jump in organic traffic value
THE CHALLENGE
Adapting to Google’s evolving ranking factors.
As a longstanding publishing pillar, our client firmly established itself as a leading international media brand. But with Google core algorithm updates causing turbulence and fierce competition, it became clear they needed to take action to maintain and expand their search presence.
THE STRATEGY
Pinpointing untapped potential with an extensive audit.
Our audit dove deep into keyword performance, traffic sources, content themes, site architecture, and more to uncover the publisher’s strengths and gaps presenting opportunities. Leveraging tactics like secondary breadcrumbs, optimized metadata, and celebrity-focused content offered significant potential. We provided strategic, prioritized recommendations designed to increase relevance, authority, click-through rate, and overall visibility.
THE SOLUTION
Implementing targeted SEO solutions for sustainable growth.
With a clear roadmap, our client moved forward, implementing key recommendations from our audit. We assisted with optimizing page metadata, enhancing internal linking, consolidating thin content, and building out new category pages around high-volume keywords.
These solutions strengthened their visibility and relevance for valuable queries. Ongoing optimization of content themes and formats for SEO and Google Discover allowed them to maximize opportunities on all fronts.
THE RESULTS
Moving the needle on organic growth KPIs.
With a clear, data-driven SEO strategy provided, this leading publisher withstood the challenges of the competitive digital landscape and achieved remarkable growth.
The innovative solutions we developed and implemented improved their search rankings and increased the value of their organic traffic, fundamentally enhancing the client’s marketing performance and setting a foundation for sustainable, long-term growth.
63%
Increase in organic traffic
41.3%
Growth in organic rankings
74.5%
Jump in organic traffic value
