The AI-Powered Paid Media Playbook

Amanda Feld is a seasoned digital marketing leader with over six years at Google, where she currently serves as a Senior Strategic Agency Manager. She advises top agencies on accelerating growth, driving product adoption, and shaping strategies. Amanda leads where technology, marketing, and innovation converge to shape the future of agency growth.

James Connell brings over 15 years of digital advertising experience, leading Amsive’s media teams in managing full-funnel strategies for a broad portfolio of clients. As SVP, he shapes holistic media direction while overseeing day-to-day execution across channels. Known for his deep expertise in digital innovation, James delivers strategic insights that drive measurable impact. He partners closely with clients to solve complex challenges and elevate media performance through data-informed decision-making.​

Inna Zeyger is a respected voice in digital media, leading Amsive’s paid media team in delivering performance-driven strategies for global enterprise clients across nearly every industry. With 15 years of experience, she’s built and mentored a high-performing team while championing innovation across search, social, display, video, and more. Inna ensures digital media execution aligns seamlessly with business objectives, consistently driving growth and impact. She’s an adjunct professor at Fordham University, as well as being a finalist for Search Engine Land’s Female Search Marketer of the Year 2019 and a featured speaker at Search Marketing Expo (SMX) Munich in 2023.