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Two professionals smile while reviewing information on a tablet together, standing against a blue and purple gradient background with geometric white line patterns, suggesting collaboration and digital strategy planning.

When AI Shapes the Decision: How Brands Earn a Place in the Shortlist 

Consumers are increasingly using AI to sort, summarize, and narrow search results. This evolution is especially pronounced in complex, high-consideration categories like insurance, where needs are highly situational. Engines, assistants, and aggregators are shaping which brands show up before a consumer ever visits a website. Brand visibility now depends on whether a brand can be understood clearly enough to be surfaced.  […]

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