The 2026 Performance Model:
Your Playbook for Marketing Growth
Wednesday, January 28, 2026
2:00pm ET / 11:00 am PT
Reserve your spot now
Orchestrate outcomes across a fragmented, fast-moving ecosystem with your best audience at the center.
In this candid fireside chat, Amsive leaders will walk through the structural shifts reshaping performance marketing in 2026.
Move AI from a side experiment into your performance workflow to drive orchestration, consistency, and scale
Win by orchestrating audiences across platforms, data, and channels instead of optimizing in silos
Use first-party data as the foundation for smarter AI, stronger activation, and resilient measurement
Build visibility across AI platforms, assistants, agents, and organic ecosystems where trust and citation matter
Meet Amsive’s experts
Michael Coppola
CEO, Amsive
As CEO of Amsive, Mike is an established marketer and business leader who is passionate about digital media, data-driven marketing, and entrepreneurship. Mike leads Amsive, a leading performance marketing agency that enhances ROI through innovative customer acquisition, engagement, and communications solutions. With over 20 years of performance marketing experience, he has worked with all levels of businesses, from start-ups to leading international brands.
Lily Ray
Vice President, SEO Strategy & Research
Lily Ray is the Vice President of SEO Strategy & Research at Amsive, where she provides strategic leadership for the agency’s SEO client programs. She brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies.
Inna Zeyger
Vice President, Digital Media
Inna Zeyger is a respected voice in digital media, leading Amsive’s paid media team in delivering performance-driven strategies for global enterprise clients across nearly every industry. With 15 years of experience, she’s built and mentored a high-performing team while championing innovation across search, social, display, video, and more. Inna ensures digital media execution aligns seamlessly with business objectives, consistently driving growth and impact. She’s an adjunct professor at Fordham University, as well as being a finalist for Search Engine Land’s Female Search Marketer of the Year 2019 and a featured speaker at Search Marketing Expo (SMX) Munich in 2023.