Amsive

National Property & Casualty Insurance Carrier

Improving marketing performancethrough Audience Science™ and creative segmentation.

Expertise

Audience, Creative, Direct

Industries

Insurance

From a one-size-fits-all approach to a highly segmented creative strategy, we helped a national insurance carrier improve its marketing performance by applying Audience Science to achieve a new level of personalization and relevancy.

15%

Higher quote rate

20%

Higher bind rate

20%

Lower cost per bind

THE CHALLENGE

More relevant personalization. Less generalized personas.

A national insurance carrier needed support improving its offer relevancy and personalization. We jumped in with a highly segmented creative strategy informed by Audience Science. Our work enhanced offer relevancy through personalization to improve marketing performance.

THE STRATEGY

In-depth persona evaluation –  to deeply understand target audiences.

Expert persona segmentation isn’t simple. Our unique Audience Science approach analyzed a proprietary data set:  

  • First-party data 
  • Curated demographic, financial, lifestyle, and psychographic data 
  • Third-party insurance data and credit inquiries 

We then layered market trends and competitive analysis – bringing all offline and online data and intent signals together. This multi-sourced, complex approach to persona development built a 360° picture of target personas – bringing to life the person the creative can speak directly with.

THE RESULTS

Personalized offers that hit home – and fueled performance.

Our variables of personalization took many forms, improving the relevancy to build stronger relationships with prospects and customers with every send. From higher response to lower cost, our Audience Science approach – implemented through in-depth persona segmentation tactics – lifted the national insurance carrier’s marketing performance to new heights.

15%

Higher quote rate

20%

Higher bind rate

20%

Lower cost per bind