Case Study #37Retail
Car Manufacturer Delivers Highly Personalized Marketing Materials With Automation Platform
A major auto dealer was looking for a better way to manage the process of creating highly personalized brochures for prospects who “raised their hand” in interest. The goal was to create a streamlined system to manage a complex set of changing data and images, formatted to multiple formats. It needed to be easy to manage and track, while providing prospects with details about their exact car of interest, from their local dealer and compelling offers tailored to their unique parameters. The solution also needed to reduce the man-hours devoted to these tasks. An online platform would be key to this effort.