Insights / SEO

PUBLISHED: Jul 14, 2021 2 min read

MozCon: How the E-A-T Ecosystem has Transformed Organic Search from the Medic Update to Now

Sarah Gray

Sarah Gray

Group Director, SEO & Digital Content

Lily Ray, our Sr. Director, SEO, and Head of Organic Research, just shared expert SEO insights into the latest changes in organic search at MozCon.

If you weren’t able to attend the virtual conference, we’ve got you covered. Gain essential strategies for modern SEO by downloading her MozCon presentation slides.

In Lily’s presentation, you’ll learn:

  • Why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years
  • The numerous places where Google focuses on E-A-T
  • How the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more
  • How E-A-T has transformed the types of results users now see across Google’s first page of results for a variety of queries, particularly in the YMYL (Your Money, Your Life) sectors of search

[slideshare id=249737416&doc=lilyray-mozcon2021-howthee-a-tecosystemhastransformedorganicsearch-210714160440]

Have a question? Reach out to Lily Ray at @lilyraynyc, where she answers all things E-A-T.

Lily also just dropped her authoritative Google’s July 2021 Core Update: Winners, Losers & Analysis, full of industry-respected original research and insights. It’s an essential read for every modern SEO marketer.

To learn more about the latest in SEO, read our expert team’s newest insights and explore our full suite of SEO services to see how we grow brands and bottom lines as a leading digital marketing agency.