Insights / Direct

PUBLISHED: Oct 24, 2019 3 min read

How Does Direct Mail Play Into Digital Marketing?

Times have changed, but direct mail has stayed relevant to digital marketing. 

Over the years, digital marketing[amsive_tooltip term=”digital-marketing”] has practically taken over other marketing forms. The reason for this is that digital marketing is cheap, engaging, personalized, and very quick to show results. However, it is common knowledge that direct mail is still very much in play. With new technology, marketing agencies can easily use both of these marketing techniques to reach a huge number of audiences. Here is how direct mail[amsive_tooltip term=”direct-mail”] plays into digital marketing.

Direct Mail is Relevant

Even though times have changed, direct mail has stayed relevant to digital marketing. Not only is direct mail customer-specific, but it is also a quick way to keep in touch with current and prospective clients. Direct mail stands out, unlike other trends that died out with time because it simply evolved.

Now, direct mail is more than just sending a postcard. With the help of technology, it has become easy to target your audience. Besides that, you can use tools like optimization and QR codes to reach out to a huge number of people in mere seconds. Direct mail also includes techniques like using audio messages, videos and pictures, and mail[amsive_tooltip term=”marketing-mix”].

Direct Mail is Programmatic

Programmatic marketing strategies include selling and buying of advertisements for a specific time. This can be done by using different software, which can help you place your advertisement at the right place at the right time. You can even use direct mail to track your customer very easily. Through direct mail, marketing agencies and businesses can send customized mail to their targeted customers in no time. Direct mail can also help companies and businesses to retarget their old customers. For example, if a potential customer has viewed a product or something similar online, you can retarget them by sending them mail for those or other similar products.

Direct Mail is Easy

Compared to digital marketing, there are some things you won’t have to worry about when it comes to direct mail. If you know anything about digital marketing, you would know how easy it is to distance yourself from it. For example, if you don’t like something, all you have to do is unlike or unsubscribe. Direct mail, on the other hand, does not face issues like spam or blocking content.

How Do You Incorporate Direct Mail Into Digital Marketing?

Many companies and marketing agencies have incorporated direct mail with their cloud or CRM systems. Through this, you can easily connect and engage with a huge number of customers in no time. A good idea is to monitor your direct mail because that can help you increase your ROI. This can include your response rate and cost per mail.

If you’re a digital marketer and still have not included direct mail in your strategy, it’s time to reconsider. There is a reason direct mail is still around. Direct mail is effective and a quick way to reach out to a wide audience without the fear of being rejected. 

Learn how Amsive leverages data and insights to drive meaningful, measurable connections across the entire consumer journey by contacting us today.