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Beyond Keywords: How ChatGPT Ads Fit Into the Modern Marketing Ecosystem

Learn how ChatGPT Ads fit into your media strategy. Explore ways to reach decision-stage audiences and measure incremental value.

A man wearing glasses smiles while working on a laptop, seated beside a coffee mug and earbuds against a blue and purple gradient background.
A man wearing glasses smiles while working on a laptop, seated beside a coffee mug and earbuds against a blue and purple gradient background.
Blog

Digital Media

Beyond Keywords: How ChatGPT Ads Fit Into the Modern Marketing Ecosystem

Two professionals smile while reviewing a laptop together at a desk, with a tablet, papers, and notebook nearby, set against a blue and purple office-inspired background.
Blog

Data + Intelligence, Digital Media, News

Two Weeks Into Google’s tCPA and tROAS Change: Is Performance Getting More Predictable?

Blog

Data + Intelligence, Digital Media, News

Google Changed the Rules on tCPA and tROAS. The Auction Is Still Catching Up. 

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Blog

SEO

Answer Engine Optimization (AEO): Your Complete Guide to AI Search Visibility 

A man wearing glasses works on a laptop at a desk with a notebook and coffee mug, set against a vibrant purple and blue geometric background.
Blog

Digital Media

AI Max for Search: The Complete Guide to Campaign Controls, Targeting, and Performance Reporting

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Blog

Direct

2027 USPS Postal Promotions: The Complete Guide to Postage Discounts

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Blog

SEO

How Online Reviews Shape AI Search Visibility

A student and an adult sit together looking at a laptop, with the adult gesturing as they discuss information on screen. The image is set against a dark architectural background with flowing purple graphic lines, suggesting mentorship, learning, and digital guidance.
Blog

Digital Media, SEO

How AI Search is Transforming the Role of Reviews in Higher Education

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Blog

Data + Intelligence, Digital Media

Designing Defensible Geo Holdout Tests for Incrementality Measurement

A man wearing glasses and a purple overshirt smiles while looking down at his smartphone, set against a pink and purple gradient background, suggesting mobile engagement or digital communication.
Blog

Digital Media, SEO

From Signals to Engagement: How AI and Predictive Intent are Redefining Marketing

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Blog

Digital Media

Optimize Your CTV Advertising Campaigns: Strategies to Cut Through the Noise

A doctor speaks to a patient in an examination room. Both are smiling.
Blog

Digital Media

Cutting CPAs: How Health Systems Can Harness Digital Media 

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