Customer modeling that finds your next best customers.
Turn fragmented data into precise, high-value audiences. Amsive’s customer modeling identifies who’s most likely to engage, convert, and stay loyal—then activates those audiences across channels for measurable ROI.
Searching for smarter audience growth? We transform your first-party and aggregate data into predictive, targetable segments that help you find and engage your most valuable prospects.
Reveal deeper customer insight.
Powered by Amsive’s proprietary Xact™ agency data platform, our customer modeling connects thousands of data signals to uncover who your next best customers really are and how to reach them efficiently.
By combining deep consumer insight with advanced machine learning, we go beyond surface-level demographics to identify the traits, behaviors, and intent signals that drive conversion and loyalty.
The result: more precise targeting, reduced media waste, and sustainable growth all without relying on third-party cookies.
Turn data into smarter decisions.
Profile development
We analyze 4,000+ demographic, behavioral, and psychographic variables across multiple comparison sets to reveal the common characteristics of your most valuable customers — uncovering patterns and segments you can act on.
Custom propensity models
Using advanced analytics and iterative machine learning, we build models that score prospects by their likelihood to convert, engage, or stay — giving you ranked lists that power acquisition, retention, and cross-sell efforts.
Market potential analysis
We quantify how many right-fit prospects exist in your target markets, helping you plan budgets and scale efficiently without oversaturating.
Look-alike audience building
Find and target new customers who share the key traits of your top-performing segments. These look-alike models feed directly into paid media and CRM activation for immediate campaign impact.
Activation and optimization
Once modeled, your high-value audiences are deployed across paid, owned, and direct channels in a privacy-compliant way — continuously measured and refined to maximize performance.
Why Amsive? We model smarter.
Data depth that delivers
Our Xact™ data platform represents over 250 million U.S. adults, integrating 25,000+ online activity variables and 4,000+ offline insights to build a 360° customer view.
Cookieless and compliant.
Our approach unifies online and offline identities using anonymized IDs and data clean rooms maintaining privacy, accuracy, and compliance with FCRA, SOC 2 Type II, HIPAA, and HITRUST standards.
Actionable, not abstract.
We don’t just hand over insights — we help you use them. Our modeling outputs plug directly into your marketing mix to inform targeting, creative, and channel strategy.
Proven efficiency.
By focusing spend on the audiences most likely to convert, our clients consistently reduce acquisition costs and lift ROI across campaigns.
Ready to meet your next best customers?
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