Unlocking Growth with Demand Gen

Michael Candullo is EVP of Digital Operations at Amsive, where he shapes and scales the agency’s digital capabilities to drive stronger campaign performance and client growth. He leads strategy across platform partnerships, technology, operations, and organizational enablement, helping ensure Amsive continues to evolve how it activates, measures, and optimizes digital media. Michael brings more than 20 years of experience in performance-driven media and digital marketing, including leadership roles at Nielsen Business Media and Verizon Communications.

Darren Pan is Regional Product Lead for YouTube at Google, where he focuses on helping advertisers unlock growth through YouTube, Demand Gen, and evolving video solutions. He works closely with agencies and brands on campaign strategy, creative best practices, audience activation, and measurement to drive stronger performance across the customer journey.

Inna Zeyger is a respected voice in digital media, leading Amsive’s paid media team in delivering performance-driven strategies for global enterprise clients across nearly every industry. With 15 years of experience, she’s built and mentored a high-performing team while championing innovation across search, social, display, video, and more. Inna ensures digital media execution aligns seamlessly with business objectives, consistently driving growth and impact.

Amanda Feld is a seasoned digital marketing leader with over seven years at Google, where she currently serves as a Senior Strategic Agency Lead. She advises top agencies on accelerating growth, driving product adoption, and shaping strategies. Amanda leads where technology, marketing, and innovation converge to shape the future of agency growth.