Accelerate Growth with Answer Engine Optimization
Inside the New Search Landscape: Gemini, ChatGPT, Perplexity + More (AEO)
Tuesday, June 24, 2025,
2pm ET / 11am PT
Reserve your spot now
Optimize for AI-driven answer engine success
Navigate the shift from SEO to AEO.
Explore how AI chat tools like ChatGPT and Perplexity are changing discoverability—and how to stay visible.
Learn how to optimize for AI-generated answers.
Uncover strategies to structure content, earn citations, and boost visibility across evolving AI search surfaces.
See why less traffic can mean more conversions.
Get actionable insights on metrics like Share of Answers and learn how LLM traffic drives real performance.
Meet the Experts Behind the Insights
Lily Ray
Vice President, SEO Strategy & Research
Lily Ray, VP of SEO Strategy & Research at Amsive, is an award-winning search expert with over a decade of experience across healthcare, eCommerce, B2B, SaaS, and more. She’s driven measurable growth for hundreds of brands and is a sought-after speaker and industry contributor. Her work has earned recognition from Search Engine Land, the U.S. Search Awards, and others.
Lauren Welles Medley
Senior Channel Director, SEO
As Amsive’s Senior Channel Director, SEO, Lauren Welles Medley leads strategy, innovation, and service development across the SEO department. Since joining Amsive in 2014, she’s worked with clients in healthcare, finance, eCommerce, and more to deliver measurable results. Lauren also plays a key role in client education through custom training and strategic support.
Romain Damery
Senior Director, Technical SEO
Romain Damery is Amsive’s Senior Director of Technical SEO with over 16 years of experience in digital marketing and web performance. He specializes in collaborating with engineering teams to solve complex SEO challenges and ensure content is efficiently discoverable and indexable. Romain holds an MBA and speaks English, French, and Portuguese.