When you’re looking for the right healthcare marketing agency, you need to find a partner who really gets your business, your audience, and your goals. In healthcare, it’s expensive to acquire new customers in a highly targeted way while balancing the complexities of spend, compliance, consumer data privacy and messaging. These constant challenges make choosing a partner with the right combination of skills and expertise a critical first-step toward achieving success.
Whether you’re a provider looking to boost new patient acquisition across target service lines or a payor wanting to attract new members during annual enrollment, working with an agency that knows the space and knows how to deliver measurable results can make all the difference.
The strongest agencies lead with data-informed ideas, balancing rigorous channel expertise with smart, seamless compliance from the start.
So how do you know if you’re choosing the right one? Start by asking these key questions:
- Can they integrate with your data systems and support iterative testing compliantly?
- Are they HITRUST and SOC certified?
- Do they have a rounded understanding of how every channel functions in an omnichannel strategy, and how to make the best of them at each point in the marketing funnel?
- Do they offer end-to-end services, or will you work with multiple vendors?
- Can they support privacy-safe data solutions (like clean rooms) that enable compliant targeting and measurement?
- Do they understand the compliance requirements (like HIPAA or CMS guidelines) and know how to navigate them without slowing you down?
- Can they tie campaign performance to real business outcomes, like conversions, CPA, or patient lifetime value?
To help you find the right fit, we’ve pulled together a list of standout healthcare agencies, and what each brings to the table.
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Amsive
Amsive is a data-led performance marketing agency with deep healthcare expertise, delivering full-funnel direct and digital campaigns that drive real business outcomes, from patient acquisition to member retention. Our proprietary Audience Science® approach uses one of the largest consumer data sets in the U.S. to identify, segment, and reach high-value healthcare audiences with precision.
With extensive experience across Medicare Advantage, ACA Individual + Family plans, health systems, and multi-location urgent care providers, we connect audience insights to omnichannel activation, spanning direct mail, digital, TV, social, and email, to deliver personalized, compliant messaging at scale. Every campaign is optimized in real time, driven by continuous testing and measurement, and focused on measurable results like enrollments, appointments, and cost per acquisition.
Ideal for:
Healthcare organizations that are seeking data-driven, unified strategies across paid digital, organic, and direct mail channels. They need audience-centered omnichannel marketing partners with deep industry expertise to deliver full-funnel campaigns that drive measurable patient acquisition, engagement, and retention.
Services:
- Audience data & analytics
- Direct mail & omnichannel campaigns
- SEO & AEO
- Paid media (search, social, display, video)
- Content marketing & creative
- Social media marketing
- Web development
- Conversion rate optimization
- Brand strategy
DMW
DMW is a healthcare-focused omnichannel marketing agency offering end-to-end compliant direct mail programs. The agency has roots in the direct mail field, and specializes in creating targeted, results-oriented campaigns for health plans, Medicare, and senior living markets.
Ideal for:
Healthcare payers and providers looking for a full-service direct mail partner who understands Medicare, senior living, and health plan marketing.
Services:
- Audience data management and list hygiene
- Targeted direct mail campaign design and production
- Healthcare-compliant messaging and strategy
- Postal logistics and mail fulfillment
- Response measurement and lift analysis
- Multichannel campaign integration
Merge
MERGE is a marketing agency that works across pharma, MedTech, health insurance, health providers, and insurance providers. They create compliant communications that support member engagement and enrollment efforts. MERGE combines their creative services with data-driven insights for multichannel campaigns.
Ideal for:
Health insurance providers looking for a marketing partner experienced in payer-specific campaigns.
Services:
- Storytelling + technology
- Strategy
- Experience
- Creative
- Performance Marketing
- Media
- Platforms
Media Logic
Media Logic is a marketing agency that has experience with both patient-centric and health insurance marketing. They blend direct mail with digital and experiential channels. Their expertise includes payer marketing, provider branding, and consumer engagement strategies. Media Logic leverages data insights and creative storytelling to develop campaigns that reach healthcare audiences.
Ideal for:
Healthcare marketers looking for someone to lean in on messaging in a compliant landscape.
Services:
- Healthcare market research and audience insights
- Integrated direct mail and digital campaigns
- Creative strategy
Anderson Direct
Anderson Direct is a direct marketing agency best known for its expertise in data-driven direct mail solutions for healthcare, while also offering integrated digital marketing services. They combine creative strategy, audience targeting, and multichannel activation to deliver campaigns for patient engagement and enrollment. Anderson Direct is known for helping healthcare brands navigate complex regulations while reaching the right consumers with relevant messaging.
Ideal for:
Healthcare marketers seeking an experienced direct mail marketing partner with strong compliance standards and integrated campaigns primarily across direct mail.
Services:
- Strategy
- Creative
- Data intelligence
- Omnichannel marketing
- Digital
- Direct mail production
Unlock
Created in 2023 by combining multiple marketing and technology companies, Unlock Health is a healthcare-focused marketing agency that helps brands connect with patients and providers through data-driven strategies and compliant direct marketing programs. Their approach integrates direct mail, digital, and CRM-driven campaigns for patient acquisition, adherence, and brand awareness.
Ideal for:
Healthcare organizations comfortable navigating a large, multi-division agency structure, needing marketing that combines direct mail, digital, and CRM integration to improve acquisition and engagement.
Services:
- Patient acquisition marketing
- Analytics
- Digital experience
- Strategy
- Creative & content
- Media
- Strategic communication
IPG Health
IPG Health is a global network of agencies offering services across medical communications, advertising, digital strategy, and data analytics. The network supports clients in various healthcare sectors with integrated solutions designed to meet business and regulatory requirements. Their approach combines creative development with technology and data to address marketing needs within healthcare.
Ideal for:
Fortune 500, enterprise companies seeking a broad agency network with capabilities spanning creative, digital, and compliance aspects of healthcare marketing.
Strategies:
- Branding
- Patient support services
- Expert marketing (i.e. pharmacists)
- Managed Markets
- Strategic business consulting
- Global health initiatives
- Data, analytics, and media planning and buying
- Digital-first global production company
Lift
Lift Healthcare partners with healthcare marketers to develop and execute omnichannel marketing campaigns. Their rigorous, multi-step process LIFTOLOGY® methodology integrates multi-team solutions, including research, strategy, creative development, execution, and measurement.
Ideal for:
Healthcare organizations looking for a partner that creates multi-angled marketing strategies to drive performance.
Services:
- Insights
- Strategy
- Marketing
- Measurement
Activate Health
Activate Health is a marketing agency that focuses brand development for healthcare through strategic messaging and creative solutions. They work with clients to develop branding that resonates with target audiences, leveraging insights and innovative approaches to drive results. Their services encompass various aspects of healthcare marketing, from strategy to execution.
Ideal for:
Healthcare brands looking to better position themselves to engage their target audiences.
Services:
- Advertising
- Public Relations
- White papers
- Digital Marketing
- Tradeshows & webinars
- Brand development
- Messaging platforms
- Content marketing
- Consumer marketing
- Sales support
- Blogs
- Social media
BPD
BPD is a healthcare marketing agency that collaborates with clients to create tailored marketing strategies aimed at enhancing patient engagement and brand awareness. They offer a range of services designed to address the unique challenges of healthcare marketing, focusing on delivering solutions that are both effective and compliant with industry standards.
Ideal for:
Mature healthcare organizations in need of complex solutions that address specific challenges and goals within the healthcare sector.
Services:
- Strategic advisory
- Branding, marketing, & reputation management
- Data-driven execution & optimization
Fathom
Fathom is a digital marketing agency specializing in healthcare, focusing on performance-driven strategies that aim to enhance both reputation and revenue for healthcare systems. They work closely with clients to understand their business objectives and develop tailored digital marketing solutions that drive patient acquisition and engagement.
Ideal for:
Healthcare systems seeking a digital-focused marketing partner that offers customized, performance-oriented strategies to drive patient acquisition and engagement.
Services:
- Paid media
- Content + SEO
- Marketing automation + email
- Measurement + analytics
- AI
Intrepy Healthcare Marketing
Intrepy Healthcare Marketing is a data-driven agency that specializes in working with private medical practices and healthcare organizations to increase revenue and generate patient appointments. They offer a range of services tailored to the needs of healthcare providers, focusing on strategies that connect with patients throughout their journey.
Ideal for:
Private medical practices and healthcare organizations looking for a specialized marketing partner to increase patient appointments and revenue through data-driven strategies.
Services
- Medical SEO
- Medical graphic design
- Video marketing
- Physician listings management
- Marketing automation
- Physician liaison training
- Medical website design
- Medical advertising
- Reputation management for doctors
- Marketing growth dashboard
- Healthcare social media
- Doc in a box website
How to Choose the Right Healthcare Marketing Partner
In healthcare, successful and ROI-boosting campaigns hinge on precision, responsibility, and trust. Whether you’re focused on growing patient volume, supporting enrollment, or launching a new plan or service line, the right agency partner should understand the stakes.
So what does that look like in practice? It’s a partner that doesn’t just pitch ideas, but builds programs grounded in data, regulatory fluency, and unique audience insight. A team that thrives on complexity, and one that knows how to move quickly while keeping a handle on compliance.
Here are a few things to consider as you evaluate your next healthcare marketing partner:
- Do they understand the nuances of healthcare audiences? Reaching seniors is different from engaging new parents. Your partner should bring audience specificity.
- Do they have experience with both payor and provider systems? A partner fluent in both sides of the healthcare ecosystem can anticipate challenges and craft strategies that resonate with patients, providers, and insurers alike.
- Can they navigate HIPAA, CMS, and other regulatory requirements with confidence? Great ideas are only useful if they can actually launch and perform compliantly.
- Are they measuring the right outcomes? Look for partners who focus on cost per acquisition, retention, and lifetime value.
- Do they offer integrated support across digital and offline channels? Today’s healthcare journeys are omnichannel. Your agency partner should be too.
- Can they align with your internal teams? Healthcare marketing involves multiple stakeholders, from compliance to clinical leadership. You need a team that can build alignment and keep momentum.
- Do they have relevant experience in your segment of the industry? From Medicare to urgent care to health systems, every vertical has its own challenges. A partner who knows your space can save you time, cost, and risk.
Choosing a healthcare marketing agency isn’t about who has the flashiest creative or the biggest deck. It’s about who can help you execute confidently, adapt quickly, and deliver outcomes that matter.
Why We Wrote This List
Healthcare marketing is evolving daily. Privacy expectations are shifting, media strategies are more complex, and internal pressure to show results is higher than ever. In this environment, choosing the right agency partner will accelerate your success.
We created this list to help healthcare marketers make smarter, faster decisions about who to partner with. There are a lot of agencies out there. Some specialize in creative. Others lead with data. Some offer deep expertise in compliance-heavy verticals like healthcare, while others focus on reputation or brand experience.
Here’s what guided how we built this list:
- We focused on real expertise, not buzzwords. The agencies included here have strong track records in healthcare and noted what kind of clients they’re best suited for.
- We highlighted capabilities that matter most in healthcare. That means compliant creative, secure data practices, and a deep understanding of patient and provider journeys.
- We included a mix of specialties. From private practice-focused shops to full-service agencies, this list reflects the diversity of today’s healthcare marketing needs.
- And yes, we included ourselves. We know how to deliver performance, personalization, and compliance at scale. And we believe Amsive belongs in the conversation.
This list isn’t about who’s the biggest or loudest. It’s about giving healthcare marketers a helpful starting point to find the right strategic partner: one that understands your goals and your audiences.
If that’s the kind of partnership you’re looking for, we’d love to talk.
