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Google Changed the Rules on tCPA and tROAS. The Auction Is Still Catching Up. 

What the first full week across millions in spend tells us about budget limits, conversion quality, and what advertisers should watch next.  Google’s August 17 change was designed to make campaigns using Target CPA or Target ROAS, particularly those limited by budget, perform more consistently toward the targets advertisers set. In Google’s example, a campaign with a $10 […]