Our full-service agency is looking for a Brand Strategist to join our hard-working, fun-loving team. This role will work closely with our talented creative, account, and media teams to identify key insights that fuel the creation of compelling, emotionally-relevant, and effective user-experiences and marketing programs for our clients.
Day-to-Day Responsibilities of the Brand Strategist
- Facilitate brainstorming and work sessions with internal and external teams
- Simplify complex ideas and communicate them concisely to a variety of audiences
- Provide thought leadership
- Craft insightful, compelling creative briefs and provide clear persuasive briefings to members of the creative team
- Recommend and implement research that will aid in consumer insight gathering and strategic process
- Develop accurate and insightful conclusions from research data and present strategy and direction to clients
- Monitor and interpret cultural and social trends relevant to client’s business
- Employ a variety of research techniques to understand and analyze data and provide insight regarding relevant online conversations and voices in those conversations
- A key contributor to new business development
What We Need/Want from Our Brand Strategist
- Do’ers only – we all roll up our sleeves here
- A person motivated to solve brand and business problems regardless of target, size of challenge, communication objective, or tactic needed to get there
- Adept at storytelling
- Able to simplify and clarify complex concepts
- Excellent analytical skills
- Collaborative approach to problem solving
- Strong leadership skills
- Creative thinker
- Eternally curious and optimistic – We find these are the folks that work best in our environment
- A love of for the thrill of new business
- Unquestioned ability to influence, find, and lead others around a great idea
- Great interpersonal skills
- Superb and persuasive communications skills, both written and verbal
- Love of wine is a plus (it’s relevant to the work, we swear)
Qualifications and Skills that Our Next Brand Strategist Should Possess
- 5+ years of planning experience at a creative agency or on creative brands showing clear and consistent contributions to long term strategic brand vision, the brand idea and creative
- Proven thought leadership on high profile brands
- Proven ability to work with creative teams
- Proven quantitative research experience and qualitative research experience (tracking studies, focus groups, in-depth interviews, ethnographic research – any type of interviewing skills) with an ability to see and adapt insights
- Innate curiosity to want to understand people, culture and the world, overall, and most importantly, a burning desire to dig into what makes them tick
- Passionate about great creative, notable experience creating it, and the ability to talk about it in depth
Think You’re a Good Fit?
Please send your resume and salary requirements to hr@ifuelinteractive.com
