The New Local Advantage:
How AI Search
Is Reshaping Student Discovery and Enrollment
Thursday, June 25, 2026
2:00 PM ET/ 11:00 AM PT
Reserve your spot
Most students still choose schools close to home, but the way they discover, evaluate, and trust institutions is changing.
In this focused discussion, Amsive Education experts will unpack how local optimization and AI discoverability now work together to shape an institutionโs visibility before prospective students ever reach your website.
Bridge traditional local search optimization with how AI-driven search is evolving
Realign enrollment strategy around the hyper-local reality of student behavior
Optimize your Google Business Profile and other trust signals to improve visibility and credibility
Capture high-intent discovery moments before prospective students reach your site
Meet the Experts Behind the Insights
Bambi Frazier
Director, Local Visibility & Growth
Bambi Frazier brings 20 years of content creation experience to Amsive. Her proven strategies have significantly increased visibility, traffic, and conversions for numerous franchise and multi-location businesses. Bambi was previously a television news anchor in her home state of West Virginia and in Savannah, Georgia. She shifted her journalism experience and transformed her content creation and communication skillset to support clients in their efforts to grow their local businesses both online and in person.
Joel Espinoza
Senior Digital Strategist
Joel is a senior digital strategist specializing in marketing and growth strategies for Higher Education. He brings a strong background in digital marketing, client development, and data-driven campaign execution, helping organizations scale acquisition and improve ROI. Joel specializes in audience segmentation and multicultural audiences.
Joe Woll
Director, Business Development
Joseph Woll joined Amsive in 2016 after graduating from Bucknell University as an incoming intern. Now a Director of Business Development, Joeโs active portfolio of clients includes a wide array of B2C and B2B clients with whom Joe works closely with to create and action both technical and content-focused strategies. Joe was also a key contributor on the case study that earned the Best Overall SEO Initiative (Enterprise) at the 2018 Search Engine Land Awards.
Learn how to build a local visibility framework that earns prospective studentsโ trust in an AI-driven search landscape.
Please email us at events@amsive.com with any questions. Thank you!