More Organic Traffic and Visibility with Image Optimization

Romain Damery

Senior Director, Technical SEO

SEO

Presentation download link.

Two women looking at a laptop in front of a purple geographic background.

Strategy

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#f0f0f0;padding:8px;}.link-ui-block-inserter{padding-top:8px;}.link-ui-block-inserter__back{margin-left:8px;text-transform:uppercase;}.wp-block-group{box-sizing:border-box;}:where(.wp-block-group.wp-block-group-is-layout-constrained){position:relative;}.wp-block-group.is-style-corner-accent{position:relative;padding-top:clamp(16px,2vw,32px);padding-left:clamp(16px,2vw,32px);}.wp-block-group.is-style-corner-accent::before{content:"";position:absolute;top:0;left:0;width:clamp(6px,1vw,12px);height:clamp(80px,14vw,158px);background:var(--corner-accent-color,#d11df5);}.wp-block-group.is-style-corner-accent::after{content:"";position:absolute;top:0;left:0;width:clamp(80px,14vw,151px);height:clamp(6px,1vw,12px);background:var(--corner-accent-color,#d11df5);}.wp-block-post-title{box-sizing:border-box;word-break:break-word;}.wp-block-post-title :where(a){display:inline-block;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;line-height:inherit;text-decoration:inherit;}.wp-block-post-terms{box-sizing:border-box;}.wp-block-post-terms .wp-block-post-terms__separator{white-space:pre-wrap;}.is-small-text{font-size:.875em;}.is-regular-text{font-size:1em;}.is-large-text{font-size:2.25em;}.is-larger-text{font-size:3em;}.has-drop-cap:not(:focus):first-letter{float:left;font-size:8.4em;font-style:normal;font-weight:100;line-height:.68;margin:.05em .1em 0 0;text-transform:uppercase;}body.rtl .has-drop-cap:not(:focus):first-letter{float:none;margin-left:.1em;}p.has-drop-cap.has-background{overflow:hidden;}:root :where(p.has-background){padding:1.25em 2.375em;}:where(p.has-text-color:not(.has-link-color)) a{color:inherit;}p.has-text-align-left[style*="writing-mode:vertical-lr"],p.has-text-align-right[style*="writing-mode:vertical-rl"]{rotate:180deg;}.wp-block-post-content{display:flow-root;}.insights-recent-posts-block{overflow-x:hidden;padding-top:60px;}@media (hover: hover) and (pointer: fine){.insights-recent-posts-block a:hover{color:var(--wp--preset--color--white);text-decoration:underline;}}.insights-recent-posts-block .recent-posts__posts{min-width:1024px;}.insights-recent-posts-block figure{overflow:hidden;clip-path:polygon(100% 0,100% 61%,81% 100%,0 100%,0 0);}.insights-recent-posts-block figure img{transition-property:all;transition-timing-function:cubic-bezier(.4,0,.2,1);transition-duration:.15s;}@media (hover: hover) and (pointer: fine){.insights-recent-posts-block figure img{transition-duration:.5s;}.insights-recent-posts-block figure img:hover{--tw-scale-x:1.25;--tw-scale-y:1.25;transform:translate(var(--tw-translate-x),var(--tw-translate-y)) rotate(var(--tw-rotate)) skew(var(--tw-skew-x)) skewY(var(--tw-skew-y)) scaleX(var(--tw-scale-x)) scaleY(var(--tw-scale-y));}}.insights-recent-posts-block figure img{aspect-ratio:1/1;-o-object-fit:cover;object-fit:cover;position:relative;}.insights-recent-posts-block .recent-post__details{border-left:1px solid var(--wp--preset--color--white);}.insights-recent-posts-block .recent-post__category{font-size:var(--wp--preset--font-size--font-14-px);}.insights-recent-posts-block .recent-post__title{font-size:var(--wp--preset--font-size--font-24-px);}.insights-recent-posts-block .splide{max-width:100vw;}.insights-recent-posts-block .splide.is-initialized:not(.is-active) .splide__list{display:flex;flex-wrap:wrap;}h1.has-background,h2.has-background,h3.has-background,h4.has-background,h5.has-background,h6.has-background{padding:1.25em 2.375em;}h1.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h1.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h2.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h2.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h3.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h3.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h4.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h4.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h5.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h5.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]),h6.has-text-align-left[style*=writing-mode]:where([style*=vertical-lr]),h6.has-text-align-right[style*=writing-mode]:where([style*=vertical-rl]){rotate:180deg;}:root{--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,161;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px;--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color);}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px;}}.wp-element-button{cursor:pointer;}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px;}:root .has-very-light-gray-background-color{background-color:#eee;}:root .has-very-dark-gray-background-color{background-color:#313131;}:root .has-very-light-gray-color{color:#eee;}:root .has-very-dark-gray-color{color:#313131;}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3);}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe);}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec);}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671);}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59);}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf);}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc);}.has-regular-font-size{font-size:1em;}.has-larger-font-size{font-size:2.625em;}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal);}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge);}.has-text-align-center{text-align:center;}.has-text-align-left{text-align:left;}.has-text-align-right{text-align:right;}#end-resizable-editor-section{display:none;}.aligncenter{clear:both;}.items-justified-left{justify-content:flex-start;}.items-justified-center{justify-content:center;}.items-justified-right{justify-content:flex-end;}.items-justified-space-between{justify-content:space-between;}.screen-reader-text{border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-wrap:normal !important;}.screen-reader-text:focus{background-color:#ddd;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000;}html :where(.has-border-color){border-style:solid;}html :where([style*=border-top-color]){border-top-style:solid;}html :where([style*=border-right-color]){border-right-style:solid;}html :where([style*=border-bottom-color]){border-bottom-style:solid;}html :where([style*=border-left-color]){border-left-style:solid;}html :where([style*=border-width]){border-style:solid;}html :where([style*=border-top-width]){border-top-style:solid;}html :where([style*=border-right-width]){border-right-style:solid;}html :where([style*=border-bottom-width]){border-bottom-style:solid;}html :where([style*=border-left-width]){border-left-style:solid;}html :where(img[class*=wp-image-]){height:auto;max-width:100%;}:where(figure){margin:0 0 1em;}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px);}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px;}}@media screen and (max-width: 639px){.is-style-moved-up .grid-tile:first-child{margin-top:-200px;}}@media screen and (min-width: 640px) and (max-width: 1023px){.is-style-moved-up :nth-child(2n + 1 of .grid-tile--tablet){margin-top:-113px;margin-bottom:90px;}.is-style-moved-up :nth-child(2n + 2 of .grid-tile--tablet){margin-top:-168px;margin-bottom:150px;}}@media screen and (min-width: 1024px){.is-style-moved-up .grid-tile:nth-child(3n + 1){margin-top:-60px;}.is-style-moved-up .grid-tile:nth-child(3n + 2){margin-top:-120px;}.is-style-moved-up .grid-tile:nth-child(3n + 3){margin-top:-180px;}}@media screen and (max-width: 1023px){.is-style-moved-up .grid-tile{padding:0 !important;}}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--lavender-mist:#da89f8;--wp--preset--color--ultra-pink:#d11df5;--wp--preset--color--primary:#6e187a;--wp--preset--color--electric-purple:#7c0080;--wp--preset--color--midnight-purple:#5d2472;--wp--preset--color--amaranth:#e12753;--wp--preset--color--bright-blue:#3946d7;--wp--preset--color--sky-blue:#abeaf5;--wp--preset--color--secondary:#242424;--wp--preset--color--light-grey:#f0f0f0;--wp--preset--color--medium-dark-grey:#707070;--wp--preset--color--crimson:#f73e53;--wp--preset--color--neutral:#f0f0f0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 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*{margin-block-start:var(--wp--custom--spacing--gap);margin-block-end:0;}:root :where(.is-layout-flex){gap:var(--wp--custom--spacing--gap);}:root :where(.is-layout-grid){gap:var(--wp--custom--spacing--gap);}.is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > 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