Guide: How to Apply E-E-A-T to Your Local Search Strategy

We’ve built the ultimate resource to develop a successful local search strategy for nationwide financial institutions, local franchises, and every business in-between — whether a business has ten or 10,000 locations.

40% of respondents say a

Google Business Profile is their preferred platform

to review local businesses

A complete, up-to-date Google My Business GBP profile is the first step to increasing your online E-E-A-T, search visibility, and guaranteeing customers find and choose your business.

Winning local search means providing the best answer.

Every moment, businesses are discovered online as searchers are trying to solve a problem, answer a question, or find a product or service. Whether you’re a nationwide chain or a local leader, you must be among the top search results. Why? Almost all local searchers pick businesses on the first page of search results.

As businesses compete for prime local search space, how can yours stay ahead of your competition? What do search engines look for? How can a Google Business Profile demonstrate E-E-A-T: expertise, experience, authoritativeness, and trustworthiness?

Our Guide to Applying E-E-A-T to Your Local Search Strategy covers:

  • What E-E-A-T means for local businesses
  • How to claim and verify your Google Business Profile
  • How to optimize your Google Business Profile for search
  • Working with the Google support team
  • Future-proofing strategies for an evolving search experience