Amsive

Win Local Enrollment in the Age of AI Search

How institutions can adapt to the evolving student discovery journey.


Thursday, June 25, 2026
2:00 PM ET/ 11:00 AM PT

Reserve your spot

Most students still choose schools close to home, but the way they discover, evaluate, and trust institutions is changing.

In this focused discussion, Amsive Education experts will unpack how local optimization and AI discoverability now work together to shape an institutionโ€™s visibility before prospective students ever reach your website.

Bridge traditional local search optimization with how AI-driven search is evolving

Realign enrollment strategy around the hyper-local reality of student behavior

Optimize your Google Business Profile and other trust signals to improve visibility and credibility

Capture high-intent discovery moments before prospective students reach your site

Meet the Experts Behind the Insights

Bambi Frazier

Director, Local Visibility & Growth

Bambi Frazier brings 20 years of content creation experience to Amsive. Her proven strategies have significantly increased visibility, traffic, and conversions for numerous franchise and multi-location businesses. Bambi was previously a television news anchor in her home state of West Virginia and in Savannah, Georgia. She shifted her journalism experience and transformed her content creation and communication skillset to support clients in their efforts to grow their local businesses both online and in person.

Joel Espinoza

Senior Digital Strategist

Joel is a senior digital strategist specializing in marketing and growth strategies for Higher Education. He brings a strong background in digital marketing, client development, and data-driven campaign execution, helping organizations scale acquisition and improve ROI. Joel specializes in audience segmentation and multicultural audiences.

Learn how to build a local visibility framework that earns prospective studentsโ€™ trust in an AI-driven search landscape.