Dawn has built her career around understanding how to reach the hearts of consumers with brand and creative strategies that produce captivating yet action-oriented creative and drive 360-degree marketing plans. With over 20 years of experience on both the client side and agency side, she understands the 30,000-foot level of the businesses she works on and excels in drilling down to what matters most to unlock strategies. Driven by an actual strategic process, her experience spans many industries including consumer-focused as well as B2B including wine & spirits, CPG, healthcare, hospitality, insurance, financial services, and many more. She holds an MBA from NYU’s Stern School of Business and earned her undergraduate degree at Skidmore College.
