Craig has more than 20 years of hands-on experience working with both payer and provider organizations, giving him a clear view into how health systems actually make decisions—and where those decisions break down. He has worked closely with marketing, growth, brand, and digital teams to move strategy into execution, with a focus on how customer and audience intelligence is built, shared, and used to drive measurable outcomes.
Although Craig has held senior commercial leadership roles, his perspective comes from sustained, day-to-day involvement with healthcare organizations. He understands the operational, organizational, and political realities that shape decision-making inside health systems. That experience allows him to moderate focused, candid discussions that reflect how decisions are really made, not how they are described in planning documents.
