Google introduced a new signal to the “E-A-T family” – E for experience.

Understanding how E-E-A-T can be applied to an ecommerce digital marketing strategy can significantly increase visibility, user experience, and revenue. This talk provided examples of several ecommerce retailers leveraging an expert-focused content strategy to increase their SEO visibility and convey experience, expertise, authority and trustworthiness with their users.

Below are Lily Ray’s slides from the Re:Signal Re:commerce conference in London on March 2023.