Let’s face it:E-A-T can be a confounding, complicated subject. However, it is possible to improve your website’s expertise, authoritativeness, and trustworthiness (E-A-T). Structured data is one of the most useful tools in an SEO’s arsenal to boost a site’s E-A-T.
Our SEO Director, Lily Ray, consistently shares and publishes her findings about E-A-T and structured data via presentations and articles. The folks at Infographic Design by Easelly put together a helpful infographic which captures key points from one of her recent publications:
- How structured data improves E-A-T
- Implementing structured data
- Appropriate Schema types