Insights / News

PUBLISHED: Dec 9, 2021 3 min read

Welcome, iFuel! Amsive Expands Performance Creative + eCommerce Development Services with Agency Acquisition

Sarah Gray

Sarah Gray

SVP, Marketing & Agency Operations

We’re excited to announce that Amsive has acquired iFuel Interactive!

iFuel has now joined Amsive Digital as part of our team of solution-focused, growth-minded performance marketers.

This addition deepens our performance-driven creative and development services with iFuel’s brand strategy and design, traditional and digital creative, and robust eCommerce web development expertise — great news for our clients, partners, and team members.

iFuel is a leading advertising and development agency in NYC that identifies and communicates brand stories — everywhere brands live. As a full-service agency, iFuel offers 360° services from branding, design, and development to eCommerce, media, and experiential marketing. By joining forces, iFuel and Amsive Digital together can create even more value for our clients.

“We simply could not have asked for a better fit than Amsive’s team of digital marketing experts and unwavering people-first culture.”

Kristina Tucker, Managing Partner of iFuel Interactive

Our people make Amsive Digital what it is, and we’re thrilled to welcome more talented marketers with the same entrepreneurial spirit. As our agency continues to grow, we’re excited to expand our positive, solutions-focused culture of exceptional people who love challenging themselves, creating winning digital solutions, and working together to go the extra mile for every client.

iFuel joining our agency is another step in our continued evolution to meet the emerging needs of our clients with a set of world-class digital offerings.

“We’re excited about this continuing investment to deepen our development, creative, and digital productions services for our clients as the direct-to-consumer market grows.”

Mike Coppola, President of Amsive

How does this change enhance our services?

This integration brings many benefits to our clients, partners, and team members, including:

  • Broader direct-to-consumer solutions
  • Expanded eCommerce expertise
  • Additional creative and development services to support brand strategy and growth

We’re amplifying our direct-to-consumer solutions with iFuel’s eCommerce and application development capabilities, experience building and growing wine, hospitality, and retail CPG brands, and omnichannel advertising campaigns using both traditional and digital channels.

As an integrated marketing agency, we’re incredibly excited to open even more digital avenues to help every client grow their business. Amsive Digital clients will have extended branding, traditional creative, and D2C capabilities. Additionally, iFuel clients now have access to a wider menu of services, including SEO, data analytics, and more, while continuing to work with like-minded agency partners.

For more information, read our press release announcing this news!

As always, feel free to reach out. Our expanded team is ready and excited to help you take the next step in amplifying your brand and growing your business.