Insights / News

PUBLISHED: Mar 28, 2021 2 min read

Say Hello to Amsive Digital

Michael Coppola

Michael Coppola

President, Amsive

We are your data-driven brand growth engine.

Things are looking a little different around here — and that means good news for clients, partners, and team members.

For over a decade, Path Interactive has evolved alongside the rapidly changing needs of our clients. In doing so, we have built a world class set of digital offerings, delivering everything from digital media strategy to world-class analytics capabilities to creative execution to help our brand partners find and effectively engage their target audiences. 

In 2018, our talents caught the eye of SourceLink, a direct marketing and data services innovator who sensed immense potential in our collaboration. We joined forces with them, offering an omni-channel approach to our growing roster of clients. In 2019, Vision, a H.I.G. Capital portfolio company, acquired the duo, looking to create a holistic marketing solution with an edge in data, strategy, and creative. In 2020, DX Marketing joined the fold as well. The brands came together under the group name VSLP, with each brand still retaining their original name in day-to-day operations. 

This year, we’re ready to take these relationships to the next level and unite under a common brand name. SourceLink and Vision will now be known as Amsive, while Path Interactive will be known as Amsive Digital.

Path Interactive Now Amsive Digital

What does the change mean for you?

Well, our leadership is staying exactly the same. Our team is staying exactly the same. Our culture of excellence is staying exactly the same. And, if you have an existing contract, you don’t have to do a lick of additional paperwork. So, not much on that end. 

However, under the newly minted Amsive Digital moniker, we’ve invested in our strategic data services and consolidated our strengths with those of other key industry players to provide the same robust marketing tools and services as our enterprise-level competitors in performance digital marketing, while still maintaining our nimble size and ability to closely partner with trusted clients.

We’re incredibly excited that we’re an even more integrated marketing agency — focused on helping our clients by providing the newest and most innovative digital marketing services.

Reach out! We’re happy to discuss the rebrand in more detail and to find effective ways to help your business take advantage of all we have to offer.