In today’s performance-driven landscape, search marketing isn’t just another channel in your marketing mix—it’s a discipline that’s rapidly evolving. With the rise of AI, automation, and platforms like ChatGPT reshaping how people search and discover, the playbook for paid media looks very different than it did even a few years ago. Scaling efficiently now demands a partner who can adapt to new search behaviors, align with your business goals, and translate every dollar of spend into measurable outcomes.
As competition intensifies, algorithms grow more sophisticated, and expectations for attribution clarity rise, the right search marketing agency or consultant can make all the difference. Whether you’re looking to reduce wasted spend, explore new platforms, or implement a full-funnel strategy, choosing the right partner is essential.
We’ve curated this list of standout agencies and consultants who are helping brands navigate the changing search landscape and drive smarter, more sustainable performance through paid media.
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What to Look for in a PPC Partner
The strongest agencies bring a data-first mindset to their work, blending deep channel expertise with seamless compliance and measurement from day one.
For seasoned brands, the right partner should feel like an extension of your team, capable of navigating complexity while delivering clear, measurable growth.
Key questions to ask before you choose a PPC partner
- Can they connect with your data platforms and enable continuous testing to refine campaigns over time?
- Do they have a unique approach to data that can inform paid channels?
- Do they understand how each paid channel contributes to the larger customer journey, and how to orchestrate them together across the funnel?
- Do they provide end-to-end capabilities, from audience strategy to creative testing and analytics, or will you need to manage multiple vendors?
- Do they have a strategy for adapting to AI-powered search experiences (AEO) and emerging tools like ChatGPT, ensuring your brand stays visible as search evolves?
- Can they support privacy-first solutions for regulatory-focused industries that enable compliant targeting and measurement?
- Can they tie campaign outcomes directly to business results, like conversions, cost per acquisition, or customer lifetime value?
Agencies that meet these criteria aren’t just passive campaign managers. They’re growth partners. They know how to balance performance marketing innovation with the rigor, transparency, and accountability that established brands require.
Let’s dive in.
Amsive
At Amsive, performance marketing isn’t just what we do. It’s who we are. Paid search is in our DNA, and when it comes to AI, we evolve with the times. As a data-led growth marketing agency, we combine paid media expertise with proprietary audience intelligence to deliver results that are both measurable and sustainable. Our patented approach Audience Science® helps brands uncover their next best customer, activate high-value audiences across channels, and continuously test and optimize for long-term growth.
Our leadership reflects this expertise: Inna Zeyger, our VP of Digital Media, was a finalist for Search Engine Land’s Person of the Year and a featured speaker at international SMX events, while Jon Kagan, our Director of Search Media Strategy, has been named to PPCsurvey.com’s Top 100 list of the most influential Paid Search Marketers.
We bring together deep digital expertise with direct-native capabilities, we build connected strategies that amplify your entire funnel.
Ideal for: Brands in that want a strategic partner that can combine vertical expertise, integrated capabilities, and hands-on collaboration to drive enterprise growth and visibility
Services:
- Audience data & analytics
- SEO & AEO
- Paid media (search, social, display, video)
- Content marketing & creative
- Direct mail & omnichannel campaigns
- Social media marketing
- Web development
- Conversion rate optimization
- Brand strategy
Zato
Zato is a micro PPC agency focused solely on PPC. Founded by industry expert Kirk Williams, the team specializes in paid search strategy with deep feed optimization and granular account management.
Ideal for: eCommerce brands seeking specialized PPC-only support across their PPC campaigns.
Services:
- Monthly PPC Management
- PPC Consulting Services
- MAKROZ – Google Ads for SMBs
Jyll Saskin Gales
A former Googler turned independent consultant, Jyll Saskin Gales brings clarity to the complexity of Google Ads. Her educational, strategic approach makes PPC more transparent and actionable for marketing teams.
Ideal for: In-house teams, freelancers, and marketing managers looking for expert coaching or strategic audits.
Services:
- Google Ads Coaching
- Google Ads Courses
- Google Ads Audit
Onya
Onya is a digital agency that specializes in digital marketing and PPC advertising. Their primary focuses are strategic consulting, paid advertising, and social media.
Ideal for: Brands that are looking for a partner that has a sole focus on digital channels.
Services:
- Online Advertising
- Social Media Management
- Strategy & Consulting
HawkSEM
HawkSEM is a digital marketing agency offering services in paid search, paid social, SEO, and conversion optimization. Their ConversionIQ platform provides reporting and insights that help clients connect marketing activity to business outcomes. With partnerships across Google, Microsoft, and Meta, the agency supports clients in building and refining performance-driven campaigns.
Ideal for: Mid-sized businesses seeking an agency partner to manage and optimize search and social advertising.
Services:
- PPC Management Services
- SEO Services
- Content Marketing Services
- Social Media Marketing
- Conversion Rate Optimization
- Remarketing
- SEM Services
- Reclaim Audience Services
- Performance Creative
Taikun Digital
Taikun Digital is a performance marketing agency. Their approach is built on structured experimentation, clean data, and creative that converts. They integrate tightly with existing teams, emphasize testing, and center growth around measurable, bottom-line impact.
Ideal for: Brands looking for an agency partner to manage and scale multi-channel search and social campaigns with clear performance tracking.
Services:
- Pay Per Click Ads
- Paid Social Ads
- Landing pages
Cypress North
Cypress North is a multichannel agency that combines PPC expertise with technical capabilities such as analytics, web development, and custom integrations. They offer campaign strategy, ad copy development, and active campaign management & optimization.
Ideal for: Clients looking for a full-service agency who want PPC integrated into a broader technical and marketing strategy.
Services:
- Digital Marketing
- Creative
- Technology
- Data
Dentsu
Dentsu is a global agency network that can deliver PPC campaigns at enterprise scale. With resources across multiple markets and access to platform innovations, they manage complex, cross-channel campaigns for large advertisers.
Ideal for: Enterprise-level brands with a global presence and complex media needs.
Services:
- Paid Search & Display
- Programmatic & YouTube
- AI-Powered Bidding
- Global Campaign Execution
- Advanced Analytics & Data Science
Publicis
Publicis integrates PPC into a broader ecosystem of data, commerce, and customer experience solutions. Their scale and specialization enable them to deliver coordinated strategies across multiple paid channels.
Ideal for: Enterprise brands focused on omnichannel performance and first-party data strategy.
Services:
- Paid Search & Social
- Amazon & Retail Media
- Cross-Channel Attribution
- Personalization at Scale
- Customer Data Platform (CDP) Integration
Disruptive Advertising
Disruptive Advertising develops PPC programs that directly tackle execution problems. They offer clients the option to learn how to optimize performance themselves, with the Disruptive team, or to have the team manage it for you.
Ideal for: Brands facing execution challenges with their PPC campaigns.
Services:
- B2B
- B2C
- ECommerce
- Local
- Paid Search
- Paid Social
- Amazon
- SEO
- Lifecycle Marketing
- CRO
- Creative
- Data Analytics
- Lead Generation
WebFX
WebFX is a performance marketing agency offering data-driven PPC services through proprietary tools. They support both mid-market and enterprise-level advertisers.
Ideal for: Brands that want scalable PPC with deep reporting, structure, and automation.
Services:
- OmniSEO® & Lead Generation
- Revenue Marketing & CRO
- UX & AI Services
- Revenue Platform
How to Choose the Right PPC Partner
The best PPC agencies optimize with long-term business outcomes in mind. They’re strategic, transparent, and built to collaborate with your internal team.
Here are a few key questions to ask when evaluating your next PPC partner:
- Do they take time to understand your account structure and business goals holistically?
- Can they prove performance through more than just surface-level metrics like CTR and CPC?
- How do they handle attribution modeling, especially with longer sales cycles or multi-touch journeys?
- Are they transparent with budgets, margins, and platform recommendations?
- Do they support multichannel capabilities (Google, Bing, Meta, LinkedIn, Amazon, etc.)?
- How do they approach testing across audiences, creative, landing pages, bidding strategies?
- Can they integrate with your existing CRM and analytics tools?
- Will they act as a strategic partner or a campaign executor?
- What’s their typical communication cadence?
- How do they demonstrate lift, ROAS, and incremental value over time?
The right partner should make your marketing smarter, your campaigns more efficient, and your strategy more aligned with long-term business goals.
Why did we create this list?
This isn’t about naming the “#1 PPC agency.” It’s about showing marketers that there’s no one-size-fits-all solution—and helping you identify the right match based on your size, goals, and level of in-house expertise.
Here’s how we approached this list:
- We featured a mix of agencies, consultants, boutiques, and enterprise firms
- We included competitors that we respect and would recommend
- We prioritized expertise, support, and expertise
- We focused on partners who think beyond tactics and care about outcomes
We included ourselves on this list because we believe we’ve earned a place. We’ve gained industry recognition and our work has garnered awards from organizations such as Bing, MarCom, Search Engine Land, and the US Search Awards. Our team features industry experts who influence the direction of SEO, and we continue to refine our approach as search evolves.
This list isn’t about who’s the biggest or loudest. It’s about giving brands looking for a PPC agency a launching pad to find the right strategic partner—someone who’ll understand your long-term goals, support your growth in the short-term, and bring deep expertise to your PPC presence.
If that’s the kind of partnership you’re looking for, we’d love to talk.
