Hiscox
Elevated insurance marketing with influential content creators
Expertise
Audience Science, Social, Strategy
Industries
B2B, Insurance
Discover how Amsive’s innovative approach transformed Hiscox’s influencer campaign, driving impressive engagement and surpassing key performance metrics.
6X
more efficient in driving traffic than brand social content
+2660%
higher CTR than branded ad with identical creative
–29%
Cheaper CPM from influencer campaign than regular branded amplification
THE CHALLENGE
Breaking through with credible voices in a competitive market
Hiscox, a leading provider of specialist insurance for small businesses, faced the challenge of standing out in a crowded marketplace. They needed to build brand trust and reach new audiences in a meaningful way, leveraging organic influencer content to drive engagement and credibility.
Amsive was tasked with crafting a campaign that not only engaged potential customers but also amplified Hiscox’s thought leadership in the insurance industry.
THE STRATEGY
Organic social content for authentic audience connections
Amsive utilized its proprietary Audience Science™ methodology to identify and partner with micro-influencers who aligned with Hiscox’s brand values. The strategy focused on authentic storytelling, leveraging the influencers’ credibility to connect with target audiences on LinkedIn and Instagram. We sponsored organic influencer content to maximize reach, tapping into the influencers’ established trust within their communities.
By integrating paid amplification with organic influencer posts, Amsive optimized engagement and conversions, ensuring each piece of content worked hard to meet and exceed performance goals.
THE SOLUTION
Content amplification and
cross-platform engagement
Amsive’s approach combined high-quality, authentic influencer content with strategic paid social amplification across LinkedIn, Instagram, and TikTok. Influencers shared their personal insights on small business success, tying their narratives back to Hiscox’s brand promise.
We optimized paid spend by amplifying top-performing posts, driving significant click-through rates and engagement across platforms. By carefully selecting influencers who could genuinely speak to Hiscox’s audience, Amsive ensured that every post resonated deeply with viewers, turning social engagement into actionable results.
THE RESULTS
A high-impact influence campaign
The influencer-driven campaign not only met but surpassed key performance indicators, demonstrating the power of targeted content amplification.
Through the precise combination of influencer storytelling and strategic paid amplification, Amsive helped Hiscox build stronger brand affinity and drive measurable business outcomes in a highly competitive market.
6x
more efficient in driving traffic than brand social content
+2660%
higher CTR than branded ad with identical creative
–29%
Cheaper CPM from influencer campaign than regular branded amplification