Delta Community Credit Union
Driving new account acquisitionthrough multichannel campaigns.
Expertise
Audience Science, Digital Media, Direct
Industries
Banks + Credit Unions, Financial Services
Delta Community Credit Union faced a challenge in expanding its customer base and identifying the most promising prospects for new accounts. We leveraged our Audience Science® approach to optimize their media investment, leading to a 22% increase in checking account conversions.
315%
INCREASE IN MROI
22%
RISE IN ACCOUNT CONVERSIONS
THE CHALLENGE
Improving engagement performance at every branch.
Delta Community Credit Union’s marketing team was at a crucial decision point. They needed support creating campaigns that delivered uncompromising insight into engagement performance and control over branch-level messaging. At a higher strategic level, their goal was to grow their customer base and identify the most promising future account owners.
THE STRATEGY
Harnessing data to broaden overall reach.
Using our proven Audience Science approach, we revolutionized the marketing strategies of Delta Community Credit Union, with a focus on expanding customer reach and refining branch-level engagement.
Our method, powered by advanced data modeling and segmentation, identified potential new account holders, leading to the creation of personalized, cross-channel digital campaigns that seamlessly aligned with a broader direct mail strategy.
THE SOLUTION
Maximizing results with advanced segmentation and data-driven insights.
We didn’t just use our cutting-edge Audience Science approach to optimize Delta Community’s marketing strategy – we took it to the next level with the GAIN checking acquisition methodology. This technique utilizes data modeling to identify promising account prospects and calculate propensity scores.
With this knowledge, we crafted digital cross-channel campaigns that featured targeted ads and distinctive landing pages. These campaigns complemented our direct mail strategy and delivered stunning results. By harnessing the power of data-driven insights, we drove home Delta Community’s messaging with precision and authority.
THE RESULTS
Driving growth with data-driven financial marketing.
Our data-driven strategy, powered by Audience Science, fueled tangible growth and transformed Delta Community’s financial marketing results. The effectiveness of our approach is proven by the impressive results achieved, including a significant increase in checking account conversions and a strong ROI that exceeded initial projections.
315%
INCREASE IN MROI
22%
RISE IN ACCOUNT CONVERSIONS
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