Marketing in the Post-OBBBA Era

The OBBBA changes everything. Don’t lose your members or margin.

OBBBA is triggering massive churn, tighter enrollment windows, and rising costs. For health plans, survival depends on acting now—before members slip away and revenue erodes.

This whitepaper shows how leading plans are responding with speed, empathy, and precision marketing to protect retention and capture growth.

Retain more. Regain trust. Compete decisively. Explore how to:

• Transform retention into a growth engine by actively managing churn and re-enrollment.
• Rebuild trust with clear, empathetic, and multilingual communication.
• Adapt to compressed timelines with sprint-based campaigns and real-time optimization.
• Capture growth from newly uninsured and displaced members with targeted outreach.
• Redefine success metrics for retention, churn, and member loyalty.