Inna Zeyger is Vice President, Media Strategy & Growth at Amsive, where she helps brands turn audience insights into better media decisions. Her starting point is simple: understand the people you’re trying to reach, give every channel a job, and measure the difference it makes.
With 15 years of experience across paid search, paid social and programmatic, Inna is comfortable getting into the campaign details and stepping back to question the bigger strategy. She brings curiosity, candid conversation and a healthy skepticism of easy answers to topics including AI in advertising, cross-channel planning and incrementality. She’s especially interested in the gap between a campaign that looks good on paper and marketing that helps a business grow.
Inna delivered a joint keynote with Lily Ray at SMX Munich 2023 and has spoken at DigiMarCon and webinars with Amsive, Google and WP Engine. Her writing covers ChatGPT advertising, Google’s AI Max, bidding automation and measurement. She has taught at Fordham University and NYU and was a 2019 Search Engine Land Awards finalist in the Search Marketer of the Year – Female category.
A Brooklyn native now based in Nashville, she also has a soft spot for elaborate diamond-painting projects, cheese and science fiction.
