Commerce Bank
A competitive edge from deeper customer intelligence.
Expertise
Audience Science, Digital Media, Social, Strategy
Industries
Banks + Credit Unions, Financial Services
Sustained return on marketing investment growth from high-value audiences on their personalized financial journeys.
4X
exceeded deposit growth beyond initial proposed goal
+32%
Increase in marketing-driven checking accounts YoY
+24%
Increase in overall brand lift
THE CHALLENGE
Growing ROMI amid rising interest rates.
Commerce Bank partnered with Amsive to grow new-to-bank checking households and deposit balances while maintaining strong return on marketing investment in a competitive financial services market shaped by rising interest rates.
THE STRATEGY
In-depth audience intelligence for moment-by-moment marketing journeys.
We used detailed audience modeling to identify and target high-value consumers, understanding how direct mail and digital messaging affected key customers and important local markets.
Using these insights, Amsive developed expanded prospect models to identify new geographic opportunities and reach the next-best customers most likely to convert.
These insights informed an integrated omnichannel campaign designed to deliver personalized messaging across channels and guide high-value prospects through coordinated marketing journeys.
THE SOLUTION
Activating a coordinated digital and direct acquisition engine.
To activate this strategy, Amsive deployed a coordinated omnichannel program leveraging our Audience Science methodology to align digital media, traditional channels, and direct mail into a unified acquisition strategy.
Upper-funnel tactics such as Connected TV introduced Commerce Bank to high-value audiences and expanded reach beyond traditional acquisition channels. Targeted paid search, paid social, and display campaigns then captured high-intent prospects and drove conversion activity.
We also implemented a direct mail strategy to pulse with digital channels such as search, ensuring that our targeted audience received consistent messaging and improving brand recall across traditional and digital touchpoints.
This holistic approach allowed us to continually optimize in real time, monitor and act on insights from performance data, and deliver exceptional ROMI.
THE RESULTS
Sustained acquisition growth with improved marketing efficiency.
Amsive’s integrated, audience-led strategy delivered measurable growth for Commerce Bank while improving marketing efficiency in a competitive banking environment.
By coordinating digital and direct channels through our Audience Science approach, the program drove scalable new-to-bank acquisition and stronger return on marketing investment.
Amsive’s strategy delivered thousands of new-to-bank households through prospecting and winback programs while exceeding deposit application goals through optimized paid search acquisition. The program also improved CPA efficiency against target benchmarks and established a scalable acquisition platform that flexes by market, value tier, and channel to support sustained long-term growth.
4X
Exceeded deposit growth beyond initial proposed goal
+32%
Increase in marketing-driven checking accounts YoY
+24%
Increase in overall brand lift