Commerce Bank
A competitive edge from deeper customer intelligence.
Expertise
Audience Science, Digital Media, Social, Strategy
Industries
Banks + Credit Unions, Financial Services
Sustained return on marketing investment growth from high-value audiences on their personalized financial journeys.
4X
exceeded deposit growth beyond initial proposed goal
+32%
Increase in marketing-driven checking accounts YoY
+24%
Increase in overall brand lift from March to June 2024
THE CHALLENGE
Growing ROMI amid rising interest rates.
Commerce Bank partnered with Amsive to increase awareness and grow new-to-bank checking households and deposit balances amid rising interest rates.
THE STRATEGY
In-depth audience intelligence for moment-by-moment marketing journeys.
We used detailed audience modeling to identify and target high-value consumers, understanding how direct mail and digital messaging affected key customers and important local markets.
Amsive then created models to help expand this highest-value audience, identifying new geographical areas and the next-best customers most likely to convert.
From these insights, Amsive developed personalized experiences within an integrated omnichannel campaign, taking the right consumers on moment-by-moment marketing journeys.
THE SOLUTION
Developed a maximized omnichannel mix for ultimate efficiency.
To bring this strategy to life, Amsive built and deployed a coordinated a comprehensive omnichannel approach, leveraging our proprietary Audience Science methodology to integrate digital, traditional, and direct mail efforts to create a cohesive and unified customer journey.
We began by deploying upper funnel tactics such as CTV to capture the attention of Commerce Bank’s ideal audience. This was further amplified through targeted digital ads across paid search, paid social, and display campaigns, driving consumers to act.
We also implemented a direct mail strategy to pulse with digital channels such as search, ensuring that our targeted audience received consistent messaging and improving brand recall across traditional and digital touchpoints.
This holistic approach allowed us to continually optimize in real time, monitor and act on insights from performance data, and deliver exceptional ROMI.
THE RESULTS
Sustained long-term ROMI growth—on top of short-term success.
These results exceeded the bounds of what’s been possible for Commerce Bank. Amsive’s strategy, rooted in our Audience Science approach, led to unprecedented growth, surpassing all performance goals.
Our integrated efforts across online and offline channels drove real results for Commerce Bank’s return on marketing investment, achieving success amid a challenging, changing marketplace.
4X
Exceeded deposit growth beyond initial proposed goal
+32%
Increase in marketing-driven checking accounts YoY
+24%
Increase in overall brand lift from March to June 2024