From Batch to Trigger: How High-Performing Brands Are Rebuilding Direct Mail
How leading brands are activating direct mail for performance in 2026.
Thursday, April 30, 2026
2:00 PM ET/ 11:00 AM PT
Reserve your spot
Most marketers still run direct mail in batches, and miss the moments that actually drive decisions.
In this focused discussion, Amsive’s experts will unpack how brands are transforming
direct mail into a behavior-triggered, always-on channel.
Identify and activate high-value intent signals instead of relying on fixed campaign timelines
Trigger direct mail within 24–48 hours of consumer behavior rather than operating in delayed batch cycles
Prioritize high-intent audiences to improve efficiency and reduce wasted investment
Use direct mail to convert digital demand and strengthen performance across channels
Meet the Experts Behind the Insights
Darcy Hoffmann
EVP, Marketing Strategy & Innovation
Darcy Hoffmann, EVP of Marketing Strategy & Innovation, leads our Strategy and Relationship Management disciplines. Darcy is a results-driven marketing leader with a progressive career that includes agency and client side experience, B2C and B2B expertise, and over 20 years’ experience in healthcare, financial services, retail, CPG, technology, and education. Darcy brings a proven track record of results working with many successful national and regional clients.
Jamie Hennelly
SVP, Client Experience
Jamie has been providing strategy and customized solutions to clients to solve business challenges related to policyholder acquisition, onboarding, cross-sell, and retention/engagement. She also brings her subject matter expertise in customer-centric, always-on, journey-based campaigns triggered by known and modeled consumer behaviors. She has a passion for delivering optimal client experiences while leading our Customer Experience team.
Jerry Joyce
Director, Business Development
Jerry serves as a Director of Business Development at Amsive, leading growth across the agency’s performance marketing footprint with a focus on the insurance vertical. He is a results-driven leader with over two decades of experience spanning data, identity, MarTech, AdTech, and performance marketing. Jerry brings deep expertise in helping enterprise insurers improve efficiency and drive measurable outcomes through advanced data and technology solutions.
Join this session to learn how to turn direct mail into a behavior-driven channel that captures intent, improves efficiency, and drives measurable performance.
Please email us at events@amsive.com with any questions. Thank you!