The Evolving State of Healthcare Performance Marketing

Healthcare marketing doesn’t wait. Your biggest risk is standing still.

Privacy rules tighten. Audiences move. Channels evolve overnight. If your media plan looks like last year’s, you’re already falling behind.

This report from Amsive and Freshpaint lays out the shifts reshaping performance marketing in healthcare—and what leaders are doing to adapt. The brands that test strategically and move quickly will win. The ones that stand still won’t.

Move fast. Stay compliant. Outperform. The report shares how to:

• Reevaluate your targeting. Your audiences aren’t spending time where they used to.
• Rethink how you measure ROI. Perfect tracking may be gone, but confident decision-making is possible.
• Diversify your media mix. Know the channels and platforms that are best for your audiences.
• Test relentlessly. Dedicate budget to finding what’s next before your competitors do.