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Real Estate Marketing

We bring the power of consumer insights to your marketing

Overview

Reach the right buyers with the right message

The process of homebuying has evolved. Consumers now have significantly more choice. You need to meet them where they are socially and financially. With more competition in the market and more available options, real estate developers and builders need to market to meet consumers wherever they are in their property buying journey.

From the renter who doesn’t yet understand the homebuying process, to the family that opts for affordable comfort over luxury, understanding the buyer audience and being clear about their interests and motivations is essential.

We help real estate developers and builders find the right buyers at the right time and reach them in a way that is engaging and highly relevant to their needs. Because reaching the customer wherever they are in the buying cycle with a message that resonates is the key to winning them.

Solutions across the Customer Journey

Measureable connections matter

In a landscape of clicks, limited visibility and CPMs, we are squarely focused on one-to-one measurable conversions. We can use this data to find and convert more people that look like your best customers, sharpening your cost per converted customer across the process. We start with a known prospect and end with a known customer so you can truly measure your impact throughout your engagement.

Account Acquisition

  • Identify and reach customers that align with your brand proposition
  • Recognize your core business needs and drive conversions
  • Increase the lead-to-sale conversion ratio so that more of the consumers we drive become your customers, not just your leads
  • Build audiences with key attributes that increase their likelihood to become your ideal customers
  • Grow your customer pool by using key audience insights to find the right market for your projects

Cross-selling

  • Knowing who the customer is, allows us to predict their needs; highlighting opportunities to reach them with other messages and products
  • Maximizing intent, we recognize when client behaviors indicate their desire to engage and reaching them with your message before they make a decision
  • Using behavioral insights to drive campaign triggers that drive more meaningful engagement; tailoring the message to meet their needs

Retention/Engagement

  • Helping them understand the process and being a partner through every stage
  • Recognizing the impact their life stage changes have on the decision-making process
  • Creating personal and relevant messaging at key stages
  • Continuing to educate and engage beyond the point of sale
How We Do It

Marketing Performance Powered by Consumer Insights

We identify the consumers to target by modeling. Then through our DMP we get a clear picture of exactly what they are doing, and their interests and intent. Reaching someone who fits your demographic profile alone may not be enough to drive the conversion; reaching someone when they are actively in-market, shopping for a home, shows intent and increases their propensity to buy. While we recognize that there are many steps on the path to selling someone a home, ensuring they meet your scoring criteria as well as monitoring their in-market activity increases the likelihood that they will go from inquiry to engagement, and from qualification to purchase.

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