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Medicare Advantage Marketing

Driving stronger campaign performance outcomes with insights and industry expertise

Overview

Connecting data, insights and expertise

The level of competition in the Medicare market has never been more fierce.  Consistent growth in both quantity and quality of product offerings has bred a new generation of market-savvy consumers, forcing plans to work harder and think smarter in order to win that next, highly coveted new member.

At Amsive, we enable Medicare plans to grow and win in this ultra-competitive environment by taking the member journey to an entirely new level. We start with a deep understanding of your member base and prospect market landscape. Armed with actionable insights, we orchestrate a personalized experience across all channels, strategically designed to deliver the right message at the right time.

When it’s all said and done, our clients routinely surpass their key performance indicators with the most efficient cost per lead and cost per acquisition metrics in the industry. Simply put, we deliver results!

Solutions Across the Customer Journey

Delivering Member Acquisition and Retention

Today’s member journey is no longer linear. With so many new opportunities for interaction, modern Medicare consumers have the ability to navigate through this journey on their own terms. By leveraging a combination of your data and our proprietary national consumer database, we find ways to truly connect your members with thoughtful, authentic and engaging experiences.

Acquisition

  • Drive plan growth through a data-centric omnichannel AEP and age-in campaigns
  • Acquire members that align with the quality and value of your target market
  • Leveraging healthcare specific data elements, we help you better understand the unique member needs that exist in your service area

Onboarding

  • Demonstrate that you know and care about new members
  • Orchestrate a personalized experience that leads to positive reviews and increase member satisfaction scores
  • Strategically deliver relevant and personalized information that encourages utilization of your plan and reinforces why they selected you

Retention & Engagement

  • Drive loyalty and engagement throughout the year to build loyalty and engagement
  • Maintain high retention rates and reducing member attrition during AEP
  • Respond quickly to changing member attitudes and deliver proactive messaging

How We Do It

Attract and grow sustainable member relationships

Quickly and effectively deliver relevant, personalized marketing to precisely the right audience, with the right message in the channels they prefer. Optimize campaign performance with a test-learn-improve process at every step. And ultimately deliver clear, measurable business results. This is how we do it:

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