Overview
Reach the right buyers with the right message
The process of homebuying has evolved. Consumers now have significantly more choice. You need to meet them where they are socially and financially. With more competition in the market and more available options, real estate developers and builders need to market to meet consumers wherever they are in their property buying journey.
From the renter who doesn’t yet understand the homebuying process, to the family that opts for affordable comfort over luxury, understanding the buyer audience and being clear about their interests and motivations is essential.
We help real estate developers and builders find the right buyers at the right time and reach them in a way that is engaging and highly relevant to their needs. Because reaching the customer wherever they are in the buying cycle with a message that resonates is the key to winning them.
Solutions across the Customer Journey
Measureable connections matter
In a landscape of clicks, limited visibility and CPMs, we are squarely focused on one-to-one measurable conversions. We can use this data to find and convert more people that look like your best customers, sharpening your cost per converted customer across the process. We start with a known prospect and end with a known customer so you can truly measure your impact throughout your engagement.
Home Buyer Acquisition
- Identify and reach prospects that align with your brand proposition
- Recognize your core business needs and drive conversions
- Increase the lead to sale conversion ratio, so that more of the consumers we drive are becoming your customers, not just your leads
- Building audiences with key attributes that increase their likelihood to become your ideal customer
- Grow your prospect pool by driving key audience insights into continually developing and engaging with this audience
- Knowing who the prospect is, allows us to pre-empt their needs and highlight opportunities to reach them with other messages and products
- Maximizing intent – recognizing when prospect behaviors indicate their desire to buy and reaching them with your message before they make a decision
Channel and Measurement
- Helping them understand the process and being a partner through every stage
- Recognizing the impact their life stage changes have on the decision-making process
- Personal and relevant messaging at key stages
- Continuing to educate and engage beyond the point of sale
How We Do It
Marketing Performance Powered by Consumer Insights
We identify the consumers to target by modeling. Then through our DMP we get a clear picture of exactly what they are doing, and their interests and intent. Reaching someone who fits your demographic profile alone may not be enough to drive the conversion; reaching someone when they are actively in-market, shopping for a home, shows intent and increases their propensity to buy. While we recognize that there are many steps on the path to selling someone a home, ensuring they meet your scoring criteria as well as monitoring their in-market activity increases the likelihood that they will go from inquiry to engagement, and from qualification to purchase.
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