PUBLISHED: May 31, 2012 1 min read

Passion Categories

I was talking to someone yesterday about all the different categories our agency has worked on and how drawing from the learnings in each category can benefit all of our clients. And somehow we made it to “Passion Categories.”
These, for me, are categories where both agency and client have a real emotional connect. Now I am not saying that this isn’t possible in any category but after forty years of observing clients and agency staff I can tell you there is a definite nuance. For example we have a number of Publishing clients and I must say the level of enthusiasm for books, authors and reading among them is inspiring. Other categories I feel belong in this elite circle are Wine, Automotive Travel and Electronics . I am sure you have one or two to add to this list.
It is just an absolute pleasure to work in these “passion” categories.