“I don’t know what it is but I will know it when I see it.” I can’t tell you how many times I hear this. Of course, everyone THINKS they want breakthrough advertising BUT most don’t realize it takes courage to stand out. There are guidelines you can Google but it really all comes down to the question of HOW FAR ARE YOU WILLING TO GO TO STAND OUT? It takes courage and conviction. But, on the other hand, it is not a dart throwing contest either. You should take comfort in any Breakthrough recommendations that come out of a strategically sound insight about your brand.
Breakthrough advertising that is grounded with a unique strategic insight is a win/win. With all the humility of an Ad Agency Principal, allow me to direct you back to our website and specifically to our “What Competition?” book of case histories to see how a somewhat simple BREAKTHROUGH strategic insight worked for many of our present and past clients including Warner’s bras, Quaker State Motor Oils and [yellow tail].
Yes, it takes courage but it is SO worth it!
Bill
