Data and Audience
Web analytics are the benchmark for the collection, analysis and reporting of data collected from website traffic. Once goals are set for website traffic, those goals are measured against web analytics collected over a pre-determined amount of time. Goals can range from unique visitors to a site, total number of visitors to a site or even page views or duration that a user stays on a site. All of that type of information is readily available and can be compared month to month or year over year to see if marketing efforts aimed at improving those numbers are working.