Culture and Leadership
User experience, often also referred to as UX, is an overall snapshot of a consumer’s experience or interaction with a brand or company and its services and products. This measurement can range from how a company’s website functions to how a salesperson was on the phone or in a store, what the ambiance of the retail store was like, how a product functioned or how the company handled a return or exchange. In order for a company to aim for a positive user experience, it’s important to understand what type of experience your users want — and then strive to meet and exceed that.
