Data and Audience
Upselling is a sales technique used to encourage a shopper to upgrade to a bigger, better or more expensive version of what they originally intended to purchase. Everyone has been involved in an upsell situation. Maybe you are shopping for an iPhone and you are looking at the iPhone 12. The salesperson might also show you the iPhone 13 and point out its advantages over the 12 in an effort to upsell you to the newer model. This technique is used to increase sales revenue by a company or brand by generating more money per sale.