Published: 01.28.2022



A touchpoint is any time a consumer comes in contact with your brand over the course of the buyer journey. Examples of common touchpoints are social media posts, website clicks, email messaging, search engine searches or even online reviews. Touchpoints are a very important aspect to consider when studying the customer journey to ensure that every possible interaction with your brand has been the best it can be. The best way to determine crucial touchpoints is to map the customer journey.