Third-Party Data

Unlike first- and second-party data where a company has either had direct contact with a consumer or has done so through a trusted partner, third-party data is simply information about a consumer that is acquired from an organization having no direct affiliation with a particular company or brand. Often, third-party data can include information about a consumer that has been compiled from multiple sources. This data is compiled by tracing a consumer’s habits across the internet, oftentimes providing a more complete picture of interests and purchasing habits than first-party data.