Data and Audience
SEM, or search engine marketing, is a paid digital marketing strategy designed to bolster a company’s website presence in search engine results. Ads are purchased that put a company’s website at the top of a list of sites that a search engine returns after a user has entered keywords. The organic search results will follow the companies listed at the top, who have paid for that position. This can be a valuable form of advertising since a company’s ad will only be shown to someone searching for your brand or service.