Published: 01.28.2022



Segmentation is the process of dividing a company’s entire target audience into smaller segments by shared characteristics to permit more specific, personalized marketing options. A high-end, luxury car may have segmented audiences based on income or demographics such as location. That luxury car might be marketed to the income segment for its high-end finishes and luxury touches, whereas maybe the segment who live in colder climates get messaging about heated seats and remote start options.