Data and Audience
A search engine is software that allows internet users to search for things using keywords. Google, Bing and Yahoo are popular search engines. This is why search engine optimization is important to a company’s website. If the site isn’t loaded with proper keywords, the search engine may not consider it a match. For example, if Bob’s Pizza Shop doesn’t have the words “delivery” “brick-oven” and “fresh” repeated throughout their web site, someone searching the internet for fresh, brick-oven pizza delivery might not find this business because the search engine won’t see it as a match.