Culture and Leadership
Search engine optimization, or SEO, is the act of loading a website with important keywords to increase visibility and ensure the site will be found by search engines when an internet user is searching for a product or company. For example, if Bob’s Pizza Shop doesn’t have the words “delivery” “brick-oven” and “fresh” repeated throughout their web site, someone searching the internet for fresh, brick-oven pizza delivery might not find this business because the search engine won’t see it as a match. The act of optimization of a website is ensuring the proper keywords are loaded into the site as well as having sharable content which will help improve a site’s SEO.
